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Fostering Behavior Change in Coastal Communities Interactive Webinar

November 18, 2020 @ 10:00 am - 11:45 am

This free one-and-a-half-hour, interactive course introduces participants to an effective approach for coastal management projects to influence the way people interact with their environment. Community-based social marketing uses a five-step approach and a set of tools to elicit behavior change in specific audiences in order to address environmental and social problems. Register https://www.eventbrite.com/e/127196290529

You Will Learn How To

• Identify the steps involved in community-based social marketing projects
• Describe how the approach can improve project design
• Practice applying the first three steps of the method
• Explain key considerations in applying steps 4 and 5, piloting and implementing the strategy
• Describe common tools used in this approach to foster behavior change
• Become familiar with examples of social marketing applied to coastal management issues

Duration: 1.5 hours

One-and-a-half hours of continuing education credits through the American Institute of Certified Planners and one hour for Certified Floodplain Manager professional certifications.